Create Your Own Line of Greeting Cards

Create Your Own Line of Greeting Cards

by Flora Richards-Gustafson

Step 1

Plan to create two dozen cards initially. In an article reprinted on the Greeting Card Association site, Kate Harper recommends that you start with a small number of cards so you can receive feedback and develop a theme.

Step 2

Create 50 to 100 designs before submitting proposals to a greeting card sales representative or attempting to sell your work to gift stores. Harper states that publishers and store owners will have a better sense of your identity and skills with a greater number of creations. Moreover, developing a full concept will help you gain credibility.

Step 3

Create a portfolio of your cards. Take quality photos or actual samples of your cards and arrange them neatly in a binder. Alternatively, you can create a digital portfolio on a CD. According to Harper, you should include a short, handwritten note on cardstock that introduces your line of cards. Label all the materials you submit to a company with your name, the name of your business, address, contact information and the theme of your card line.

Step 4

Attend industry trade shows. Greeting card trade shows provide a great way to showcase your work to card companies. Craft shows are also good places to meet publishers or sell your creations to individuals.

Step 5

Showcase and sell your cards online. By creating a professional website, you can maximize your exposure as a greeting card creator. Your site can also serve as an outlet to sell your cards.