Create Your Own Line of Greeting Cards
Plan to create two dozen cards initially. In an article reprinted on the Greeting Card Association site, Kate Harper recommends that you start with a small number of cards so you can receive feedback and develop a theme.
Create 50 to 100 designs before submitting proposals to a greeting card sales representative or attempting to sell your work to gift stores. Harper states that publishers and store owners will have a better sense of your identity and skills with a greater number of creations. Moreover, developing a full concept will help you gain credibility.
Create a portfolio of your cards. Take quality photos or actual samples of your cards and arrange them neatly in a binder. Alternatively, you can create a digital portfolio on a CD. According to Harper, you should include a short, handwritten note on cardstock that introduces your line of cards. Label all the materials you submit to a company with your name, the name of your business, address, contact information and the theme of your card line.
Attend industry trade shows. Greeting card trade shows provide a great way to showcase your work to card companies. Craft shows are also good places to meet publishers or sell your creations to individuals.
Step 5Showcase and sell your cards online. By creating a professional website, you can maximize your exposure as a greeting card creator. Your site can also serve as an outlet to sell your cards.